Online dating in the us industry market research report
Winchester, for instance, argues that they “.” A 2015 and Ipsos ASI study indicates that there are 12.7 million singles in the UK .This is a sizeable proportion of the 40.2 million people between 18 and 65 years old living in the UK.
Mainstream sites such as e Harmony and Match.com, alone, have 20 million and 17 million worldwide users respectively.
This is in contrast to the advertising model, which is usually free to join and use, with sites earning money through online advertising.
A British company which operates under the advertising model is Free uk, founded by Dan Winchester.
A study by online dating website e Harmony has found that more than half of their users already use smartphones to access the service.
Mobile dating (or location-based) apps, such as Tinder or OK Cupid, have seen their user numbers rise exponentially.